农夫山泉的营销路子一向是出奇制胜.很有点不走寻常路的样子。从第一次农夫山泉有点甜,宣导的是产品的独特卖点,到农夫果园喝前摇一摇,找到的是通过强调饮用的方法,从侧面体现出产品的品质,再到东方树叶,玩的则是产品命名的学问,再到最近推出新品打奶茶(包括抹茶和绿茶两款产品)……可以说农夫山泉的营销策略已经到了炉火纯青的地步了,出其不意地击中市场要害,击中消费者的眼球。所谓抹茶,可能在台湾等地比较流行,但是,全国来说并不知道还有这样的奶茶。从差异化上来说,农夫山泉的打奶茶,已经绕过了 Nongfushangquan marketing approach has always been surprisingly winning. Very not take the unusual way. From the first Nongfushangquan a little sweet, is the product’s unique selling point, shake before shaking to the Nongfuguoyuan, found by emphasizing the method of drinking, from the side to reflect the quality of the product, then to the East leaves, play Is the product of the naming of learning, and then recently introduced new milk tea (including green tea and Matcha two products) ... ... Nongfushangquan can be said that the marketing strategy has reached a blaze of purity, hit the market hit the surprise, hit the consumer Eye of the person. The so-called green tea, may be more popular in Taiwan and other places, but the country does not know there is such a tea. From a differentiation point of view, Nongfushangquan milk tea, has been bypassed