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电视产业作为新闻传播媒体的重要组成部分,在传播中华文化、传达党和政府意志、传递群众诉求以及引导社会舆论方面具有无可取代的重要功能。新疆地处“一带一路”战略构想的特殊位置,其鲜明的地域文化和人文优势,为新疆电视传媒产业的孕育和发展提供了广阔的空间。因此,新疆电视产业要审时度势,充分利用好“一带一路”沿线区域电视媒体优势,及时调整电视产业发展战略目标,准确定位发展方向,从而为提升新疆电视产业的国际传播力和影响力创造条件。
As an important part of the news media, the television industry plays an irreplaceable and important role in spreading Chinese culture, conveying the will of the party and the government, delivering the masses’ demands and guiding social public opinion. Xinjiang is located in a special position of the strategy of “One Belt and One Road”. Its distinctive geographical, cultural and cultural advantages provide ample space for the birth and development of the television media industry in Xinjiang. Therefore, the TV industry in Xinjiang should assess the situation and make full use of the advantages of the regional TV media along the “Belt and Road” so as to timely adjust the strategic objectives for the development of the TV industry and accurately orient the development direction so as to enhance the international spread and influence of the TV industry in Xinjiang condition.