石油属于价格弹性非常小的商品，要避免陷入单纯的价格竞争，避免营销手段不被对手所模仿，就只有创造自己的特色营销，改变以提高单站销量为手段进而提高整体加油站零售量的思路，从提高整体销量角度出发，考虑发挥规模化的经营优势，在实施规范化服务的同时制定适合集团化经 Oil is a commodity with a very low price elasticity. To avoid falling into pure price competition and to avoid imitation of marketing tools by rivals, only by creating its own special marketing, changing the single-station sales volume as a means to increase the overall retail sales of gas stations Ideas, from the perspective of improving overall sales, consider giving full play to the advantages of large-scale operation, the implementation of standardized services at the same time develop a group for the economy