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任何一项产品,如果不能满足消费者的需求,如果没有有别于对手的特性,如果没有自己的实力支撑,如果没有叫得响的卖点、诉求点和利益点,很难在市场上一炮打响!因此,一项产品需要具有以上的特性,就必须进行前期的市场调研和分析。只有调研,才能够准确地把握消费者的需求,避开竞争对手的壁垒和建立自己的竞争优势,以强有力的卖点、利益点来满足消费者。也就是说:只有在市场调研的基础上,我们才可能以合适的方式把合适的产品以合适的价格卖给合适的人群。
Any product, if you can not meet the needs of consumers, if there is no difference from the characteristics of the opponent, without their own strength to support, if not loudly selling points, demands and interests, it is difficult in the market one shot! Therefore, a product needs to have the above characteristics, we must conduct pre-market research and analysis. Only by research, can we accurately grasp the needs of consumers, avoid competitors’ barriers and establish their own competitive advantages, with strong selling points, interest points to meet consumers. In other words: Only on the basis of market research, we can in the right way to the right product at the right price to the right people.