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在为鲜明特色的意式咖啡馆进行设计中,高白空间设计事务所GB space将起源于意大利的文艺复兴元素融入于现代材料和肌理中,把文艺复兴的神韵与现代材质完美结合。从电子行业跨越到咖啡行业,从传统科技跨越到现代科技,从西方到东方,作为世界最大的电子品牌之一——飞利浦电子公司通过传统意式咖啡这一载体,融合自身科技优势,与高白空间设计事务所GB space合作,打造出中国首家跨界智能咖啡馆。如何透过设计增强公众对新品牌形象的认可,成为本项目的挑战之处。飞利浦智能咖啡馆选址于北京金融大街,为众多金融机构和企业总部的聚集地,涵盖了从白领到学生等不同层次的消费人群。170 m~2的空间主要包
Designed for distinctive Italian cafes, the high-white space design firm, GB space, incorporates elements of Italian Renaissance into modern materials and texture, combining the charm of the Renaissance with modern materials. From the electronics industry to the coffee industry, from traditional science and technology to modern science and technology, from west to east, as one of the world’s largest electronics brand - Philips Electronics through the traditional Italian coffee carrier, integration of its own technological advantages, and high White space design firm GB space cooperation to create China’s first cross-border smart cafe. How to enhance public recognition of the new brand image through design has become a challenge for this project. Located at Beijing Financial Street, Philips Smart Cafe is a gathering place for numerous financial institutions and corporate headquarters, covering different levels of consumer groups from white collar to student. 170 m ~ 2 space main package