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盛大的体育赛事从来不乏媒体的聚光灯,优秀的运动员在贡献了精彩的比赛之外,也成为媒体竞相报道的对象。在这个眼球经济的时代,媒体在选择新闻时更倾向于市场的卖点,而不是原先新闻价值必须严守的专业主义与社会责任感。本文以部分媒体对奥运冠军孙杨的报道为例,深入剖析体育新闻中存在的媒体失范现象,望为体育新闻的健康发展提供绵薄之力。
There is no lack of media spotlight in the grand sporting events. Outstanding athletes have made outstanding contributions to the competition and have also become the media coverage of the media. In this era of eyeball economy, the media tend to be more selling point of the market when choosing news than the professionalism and social responsibility that the original news value must strictly adhere to. Taking the coverage of part of the media coverage of Olympic champion Sun Yang as an example, this paper analyzes in depth the phenomenon of media misconduct in sports news and hopes to provide a modest contribution to the healthy development of sports news.