本文主要结合节能减排科普作品创新创作项目研发经验,探讨数字化时代的多媒体科普宣传方法和特点,探索利用计算机多媒体及网络技术进行科普创作的新形式。 This paper mainly combines the experience of R & D of creative projects of popular science and technology in energy conservation and emission reduction to discuss the methods and characteristics of multimedia science popularization in the digital era and explore new forms of science popularization using computer multimedia and network technology.