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随着我国经济和社会的发展以及人民生活水平的提高,旅游业也得到了蓬勃发展。同时伴随国内外交流的加强,我国文化领域出现了严峻的形式。旅游和文化变革这两个没有必然联系的事物走到了一起。如何通过发展旅游,开展旅游伦理教育促进中国文化大变革呢?本文从旅游伦理教育的内涵和外延分析了与中华文化变革的相关性。指出旅游伦理教育及其旅游活动是实现中华文化变革的一种有效的途径,在此基础上,提出了以旅游活动和旅游伦理教育促进文化繁荣和变革的措施。
With the economic and social development in our country and the improvement of people’s living standards, tourism has also been booming. At the same time, with the intensification of exchanges at home and abroad, a grim form has emerged in the cultural field of our country. Things that have no necessary connection between tourism and cultural change come together. How to Promote the Great Cultural Transformation in China by Developing Tourism and Carrying out Tourism Ethics Education? This paper analyzes the relativity between Chinese cultural change and the connotation and denotation of tourism ethics education. It points out that tourism ethic education and its tourism activities are an effective way to realize the Chinese cultural change. On the basis of this, it puts forward measures to promote cultural prosperity and change with tourism activities and tourism ethics education.