随着移动互联网的普及,以微信为代表的社交媒体迅速崛起,在当代的媒体格局中占有着一席之地。微信媒体以交流传播和社会讨论作为文化传播特征,以其传播自由性、沟通迅捷性等特征强烈地吸引着广大的大学生群体。大学生群体数量庞大、思维活跃,对新鲜事物充满好奇心,正处于社会行为的活跃期和社会认知的关键期,社交媒体的使用必然会对其社会化产生重要的影响。 With the popularization of mobile Internet, the rapid rise of social media represented by WeChat occupies a place in the contemporary media landscape. WeChat media, with its communication and social discussion as the features of cultural transmission, strongly attracts a large group of college students with its characteristics of freedom of communication and expeditious communication. The huge number of college students, active thinking, curiosity about new things, are in the active period of social behavior and social awareness of the key period, the use of social media will inevitably have an important impact on their socialization.