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商业插画的表现手法较为独特,其应用范围也相对较广,在电脑网络、报纸、环艺空间、广告、商品包装等方面都有所体现。尤其在当今社会,各个领域对商业插画的需求量都越来越大,可见,商业插画具有广阔的发展前景。随着数字技术的不断发展,商业插画迎来了新的发展契机,在表现广度和深度方面都有所增强,具有更加强烈的艺术表现力。中国商业插画具有实用性、审美性、大众性、时代性和综合性的艺术特征。从中国商业插画的发展趋势来看,后现代主义和数字技术对中国商业插画的影响将会比较大。在这样的背景下,中国商业插画面临不少机遇和挑战。
Commercial illustration of the performance of a more unique approach, its application is relatively wide, in the computer network, newspapers, Huanyi space, advertising, product packaging, etc. are reflected. Especially in today’s society, the demand for commercial illustrations in various fields is growing. It can be seen that commercial illustrations have broad prospects for development. With the continuous development of digital technology, commercial illustration ushered in a new opportunity for development, both in breadth and breadth of performance, and with more intense artistic expression. Chinese commercial illustrations have practical, aesthetic, popular, contemporary and comprehensive artistic features. From the trend of commercial illustration in China, postmodernism and digital technology will exert a greater influence on Chinese commercial illustrations. In this context, China’s commercial illustrations face many opportunities and challenges.