高校学生思维活跃,接受新生事物的能力快,迅速成为新型社交媒体的主力军,微博微信等不仅是学生表达自我的一个平台,同时也拓展了学生的知识面,但微博微信上也充斥着很多负面内容。本文就“微时代”高校网络舆情引导的定位与定性进行研究,就当前所存在的问题提出相应的解决策略。 College students are active in thinking and fast in accepting new things. They have quickly become the main force of new social media. Weibo and WeChat are not only a platform for students to express themselves, but also broaden students’ knowledge. However, Weibo A lot of negative content. This paper studies the positioning and characterization of network public opinion guidance in “Micro Times” colleges and universities, and puts forward corresponding solutions to the current problems.