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2013营销很忙,从加多宝凉茶的《中国好声音》到999感冒灵的《爸爸去哪儿》,娱乐营销又增添了成功案例;从小米手机到恒大冰泉,概念营销又增添了新的产品;从卖煎饼的黄老吉到卖情趣用品的马佳佳,个性营销又增添了新的人物。“致青春”、“土豪金”、“私人定制”成为年度热词;而习大大在博鳌饮长城干红,第一夫人的一身中国制造又让人对国产品牌充满期待。国家、社会、潮流都在推动消费趋势的变革,2014又将给我们在品牌营销方面带来哪些新的思考、机遇和挑战呢?
2013 Marketing is busy, from the “Good China Voice” of Kadoba herbal tea to “Where’s the Dad?” Where 999 Flu Monster was launched, entertainment marketing has added success stories. From Xiaomi mobile phone to Hengda Bingquan, concept marketing has added new Of the products; from selling Huang Lao Ji pancake to sell sex toys, Jia Jia Jia, personality marketing has added a new figure. “To the youth ” “Private custom ” became the annual hot words; and Xi great in Boao drink the Great Wall dry, the first lady made in China and let people full of expectations for domestic brands . National, social and trend are all driving changes in consumer trends. In 2014, what new thinking, opportunities and challenges will we bring to brand marketing?