为了增强标志图形的注意力,往往在企业标志图形设计中融入动感设计元素,本文基于视觉感知、识别和记忆的原理,并结合现代企业优秀标志设计案例和自己的实践经验,重点分析了标志图形几种不同的动感设计手法。进而论述了不同的企业形象有着不同的动感设计表现,从而实现标志、企业形象和人之间的和谐互动。 In order to enhance the attention of the logo graphics, the dynamic design elements are often incorporated into the logo design of enterprises. Based on the principles of visual perception, recognition and memory, and combining with the examples of modern enterprise excellent logo design and their own practical experiences, the paper mainly analyzes the logo graphics Several different dynamic design techniques. And then discusses the different corporate image has a different dynamic design performance, in order to achieve signs, corporate image and the harmonious interaction between people.