“中国新闻奖”评选给我们的一个重要启示是,把内容、形式、风格和谐地统一起来。是一篇好的新闻作品不可缺少的功夫。有的新闻作品尽管题材重要、价值很高,但谈起来或者听起来总是疙疙瘩瘩,好像沙子揉进了眼里那样不舒服。原因就是文章的内容、形式及风格很不和谐协调。这样的新闻是难以成为好新闻作品的,即使人选也难以进入高档次,尤其是通讯(专题报道)更是如此。内容决定形式,有什么样的内容就采用什么样的表现形式,这叫因事制宜。比如,河北建设日报的通讯《查市长》,是一篇现场目击新闻,事实集中,情节生动,这样的题材写成通讯要比写成消息更和谐统一,也更具有可读性,因而获得了二等奖。当然,有的题材同时具有多种表现形式,如新华社关于百家“三资”企业的调查材料,一般对于这种材料大都写成调查报告的形式;但作者在处理这个材料时扭了一下角度,当成消息发布了,题名为《百家“三资”企业调查表明:在华投资大有可为》。这样,既简化了内容,又强化了新闻性,还增强了可读性,形式、内容也和谐统一,因而获得了一等奖。但在参赛的作品中,有的因为内容与形 An important enlightenment given us by the selection of “China News Awards” is to unify the content, form and style harmoniously. It is an indispensable kung fu for a good news piece. Although some news works are of great importance and high value, they often talk or sound like bumps, as uncomfortable as the sand is rubbed into the eyes. The reason is the content of the article, form and style is not harmonious coordination. This kind of news is hard to be a good news piece, even if the candidate is hard to get into high grade, especially communication (special report). Content determines the form, what kind of content to adopt what kind of manifestation, this is called due to circumstances. For example, Hebei Daily News’s “Check Mayor” is a live witness news, factual focus, plot vivid, such a subject written as a communication message is more harmonious than the written message, but also more readable, which won two Award. Of course, some themes have many forms of expression at the same time. For example, Xinhua News Agency investigates materials on one hundred “three-capital” enterprises. Most of the materials are generally in the form of investigation reports; however, the author twisted the angle when handling this material , As the news release, entitled “100” three-funded “business survey shows that there is a lot to invest in China.” In this way, it not only simplified the content, but also enhanced the newsability, as well as enhancing the readability, form and content, and also won the first prize. But in the entries, some because of the content and shape