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婴幼儿阅读越来越引起全社会的关注和重视。在婴幼儿阅读方面,英国的“阅读起跑线”(Bookstart)是全球最为成熟的阅读推广活动。本文对Bookstart的发展历程、服务内容和评估活动进行了探讨,用传播学的五W模式分析了其成功的五个要素,指出Bookstart对提高婴幼儿素质、促进家庭交流、缩小阅读差距的意义及其对我国婴幼儿阅读推广的启示。
Infants reading more and more aroused the attention of the whole society and attention. In infants and young children’s reading, Britain’s Bookstart is the most mature reading and promotion activity in the world. This article explores Bookstart’s development process, service contents and assessment activities. It analyzes the five elements of its success by using the five W model of communication science. It points out the significance of Bookstart in improving the quality of infants and toddlers, promoting family communication and narrowing the reading gap Its Enlightenment on the Promotion of Reading in Infants in China.