论文部分内容阅读
文章从自然生态、文化生态、民间生活形态等方面分析了岭南文化的特征,并以此为基础指出作为旅游地记忆符号的旅游纪念品设计,必须考虑岭南文化背景的开放性、兼容性、重商性、多元性、享乐性、直观性和创新性,忠实于旅游地的文化根源,以客观因素为依据,以最大可能调动购买者的多元感官为动因,使旅游纪念品成为文化解说、文化交流、文化享受的载体。文章提出在设计方面要从适时适地选材用材、严格规范制作工艺精度、设计表现符号化、产品细分化、品牌整合化等几个方面努力,以期使纪念品设计实现良性循环和可持续发展的目标。
The article analyzes the characteristics of Lingnan culture from the aspects of natural ecology, cultural ecology and folk life forms. Based on this, it points out that the design of tourism souvenir, which is the symbol of tourist destination, must consider the openness, compatibility and mercantilization of Lingnan cultural background It is based on objective factors and is motivated by maximizing the multiple senses of buyers. It makes tourist souvenirs cultural explanation, cultural exchange, Cultural enjoyment of the carrier. The article puts forward that it is necessary to make efforts in several aspects of design, such as selecting materials and materials timely, strictly regulating production process precision, designing performance symbolization, product segmentation and brand integration so as to make the souvenir design achieve a virtuous circle and sustainable development aims.