以多层实木地板为主要产品的“北美枫情”品牌,处于极具上升趋势的阳光品类中,市场空间巨大。但是由于多层实木,目前品类利润较高,众多企业纷纷快速进入抢占市场。在激烈的市场竞争中,除了品牌广告对销售的拉动之外,终端的推力作用也非常巨大,因此终端成为各品 The “North American Maple” brand, which is made up of multi-layered solid wood flooring, is in a category of sunlight that has a rising trend. The market is huge. However, due to the multi-layer solid wood, the current category of high profits, many companies have quickly entered the market. In the fierce market competition, besides the promotion of brand advertising on sales, the role of the terminal’s thrust is also enormous, so the terminal becomes a product.