改革开放以来,期刊出版空前繁荣,竞争也空前激烈。要想在众多的刊物中,尤其是众多的同类刊物中脱颖而出,赢得读者的厚爱,就得在把握共性的前提下,把刊物办得具有自己的个性和特色。刊物特色诸要素所谓个性,是相对共性而言;所谓特色,是相对一般而言;刊物特色,简而言之,就是不同于一般同类刊物的优点。刊物特色的构成,主要有这几个因素: Since the reform and opening up, journals have been booming unprecedentedly and the competition is unprecedentedly fierce. In order to stand out in many journals, especially numerous similar journals, and win the love of readers, it is necessary to have the journals with their own individuality and characteristics under the prerequisite of commonality. The characteristics of the publication Characteristics of the so-called personality, is relatively common in terms of; the so-called characteristics are relatively general; publication features, in short, is different from the advantages of similar publications in general. The composition of the publication features, there are several main factors: