企业在进行广告宣传时往往只注意宣传企业名称和产品商标名称,而忽略了产品的命名。一种产品只有商标名称和抽象难记的型号数字,没有一个个性化的名字,无法在众多的同类商品中突出自己的形象,表现自己与众不同的特性,削弱了宣传效果。号称“画王”的松下系列彩电登陆中国市场并大获 When companies advertise, they often only pay attention to the promotion of company names and product brand names, ignoring the naming of products. A product that has only a brand name and an abstract model number that is difficult to remember, does not have a personal name, cannot stand out among its many similar products, express its own distinctive characteristics, and diminish its effectiveness. The Panasonic series of TVs known as “Drawing Wang” landed in the Chinese market and won