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从文艺晚会到大型活动,节目样式、创作观念、价值取向、传媒方式等都随着新技术媒体壮大、传统电视媒体变革而发生了深刻变化。因此,有必要梳理一下从文艺晚会到大型活动,到底发生了哪些变革,是否也继承了一些好的创作原则等等,进而总结大型活动的种类和特点,探讨如何成功地策划运作一个大型活动的原则和方法,从而为实施大型活动提供一些参考和借鉴。
From the theatrical galas to large-scale events, the program style, creative concept, value orientation and media approach have all undergone profound changes with the growth of new technology media and the transformation of the traditional television media. Therefore, it is necessary to sort out from the theatrical show to large-scale activities, in the end what changes have taken place, whether it also inherited a number of good creative principles, and so on, and then sum up the type of large-scale activities and characteristics of how to successfully plan the operation of a large-scale activities Principles and methods to provide some reference for the implementation of large-scale activities.