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在经济发达的今天,人们对于衣食住行等方面的消费正朝着追求品牌效应方向发展,在品牌效应的力量下,消费者在不断追求品牌功能的同时,也不断追求品牌体验,包括对感官、情感、精神、成就、心灵等的体验,其对品牌本身海哥消费者心理等都产生了重要影响。本文将以汉庭连锁酒店的饭店为例,从理解品牌体验的相关概念入手,探讨影响汉庭连锁酒店的饭店体验的影响因素,同时探索使汉庭连锁酒店品牌发展更好的品牌体验设计,促进汉庭连锁酒店的良好发展。
In today’s economically developed economy, people’s consumption of basic necessities such as basic necessities of life is moving in the direction of pursuing the brand effect. Under the influence of the brand effect, consumers are continuously pursuing the brand experience while constantly pursuing the brand experience, including sensory, emotional , Spirit, achievement, mind and other experience, the brand itself Haigo consumer psychology have had a significant impact. This article will take Hanting Chain Hotel Hotel as an example, starts with the understanding of the related concepts of brand experience, discusses the influencing factors of Hanting Hotel Chain Hotel experience, and explores the brand experience design that makes Hanting Chain Hotel brand development better, Hanting Hotel Chain to promote the good development.