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目前节事旅游在国内学术界和旅游业界都受到了高度的重视,恩施土家族苗族自治州作为后起之秀拥有丰富的节事旅游资源,虽然在近年来恩施州节事旅游获得快速的发展,资源数量和品位不断提升,但是也出现了一些需要各方思考的问题,比如营销力度不足、资源创新不足和资源关联度较低等,结合这些问题本文做出了相应的思考,旨在寻求未来恩施州节事旅游发展的最佳路径,提升恩施州节事旅游的整体水平。
At present, the festival tourism is highly regarded by both academia and tourism industry in our country. Enshi Tujia and Miao Autonomous Prefecture, as a rising star, has abundant festival tourism resources. Although the festival tourism has enjoyed rapid development in Enshi Prefecture in recent years, However, there are also some problems that need to be considered by all parties, such as lack of marketing efforts, lack of resource innovation and low resource relevance. In this paper, the author makes some corresponding suggestions to seek future Enshi Sections The best way to travel development, enhance the overall level of Enshi festival tourism.