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目前我国企业面临着结构调整和产业升级的巨大挑战,同时伴随卖方市场向买方市场的转换,低技术含量、低附加值的产品供给过剩和高技术含量、高附加值的产品供给不足同时并存,从而导致了市场上产品的严重同质化,结果是在一些耐用消费品领域价格战此起彼伏。在这种形势下,通过实施产品差异化策略,建立本企业的竞争优势,就成为我们的重要选项。
At present, the enterprises in our country are faced with the great challenge of structural adjustment and industrial upgrading. At the same time, with the change from the seller's market to the buyer's market, the supply of low-tech, low-value added products and high-tech products with high added value coexist, This has led to serious homogenization of products on the market, resulting in price wars in some consumer durables. In this situation, through the implementation of product differentiation strategy to establish the competitive advantage of the enterprise, it has become our important option.