刘少奇同志在长期领导我党报刊和理论宣传的工作中，很注意结合报刊工作的实际，研究报刊宣传的艺术和方法。他认为报刊宣传要取得预期的满意效果，就必须遵循报刊工作的基本规律，辅以恰当的宣传技巧。他说：“宣传工作的内容、方法也需要讲究。宣传什么，如何宣传，要按照当 In the long-term leadership of our party’s press and theoretical propaganda, Comrade Liu Shaoqi has paid great attention to studying the art and methods of publicity of newspapers and periodlies in the light of the actual press work. In his opinion, if press and propaganda are to achieve the expected satisfactory results, they must follow the basic rules of press work and supplement them with appropriate propaganda skills. He said: "Propaganda work content, methods also need to pay attention to what propaganda, how to promote, to follow