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高低渠道整合、扩大高端渠道在通路的比例份额, 关系到不同渠道成员的利益城市的道路总是在不断地改造、不断地变宽,商品流通的道路也一样。在固守高端渠道多年后,不少企业打算捡起曾经不屑一顾的低端市场, 以换取生存发展的时间和空间;在坚守低端渠道、以规模求生存后。许多企业正纷纷迈向原来看似高不可攀的高端渠道,以分享一杯羹。我国许多企业传统渠道模式正悄然发生嬗变,高低渠道正发生强烈对撞磨合。一个营销界困惑已久的问题是:高端渠道在维护品牌形象之下如何“扩容”,支撑更多的利润增长点?
High and low channel integration, expanding the proportion of high-end channels in the channel share, related to the interests of members of different channels in the city is always constantly transform, continue to broaden, the same goods flow path. After sticking to the high-end channel for many years, many companies intend to pick up the once-dismissed low-end market in return for survival and development time and space; stick to the low-end channels and seek survival on a large scale. Many companies are moving towards the seemingly unattainable high-end channels to share a slice of. Many enterprises in our country traditional channel mode is quietly evolving, high and low channels are under intense collision. A long-awaited marketing problem is: high-end channels in the maintenance of brand image how to “expansion” to support more profit growth point?