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策划本专题的时候,首先想到了鲁迅先生关于路的那句名言:地上本无路,走的人多了,也就成了路。世界在变化,时代在进步,过去的路是走出来的,但现在的路多数是修出来的:先规划,后施工,再通行。报业的全媒体之路更像后者,因为在转型之初,无论哪家报业集团,在全媒体转型问题上,都不是盲目地摸索,而是有清晰的认识和规划,比如早在2007年宁波日报报业集团启动的全媒体数字平台建设,比如解放日报报业集团的“4i战略”。
When planning this topic, I first came up with the famous saying of Mr. Lu Xun on the road that there is no way to go on the ground, and many more people have gone along. The world is changing, the times are progressing, and the road to the past is coming out. However, most of the roads are built from the ground up: planning, construction and re-entry. The whole media road of the newspaper industry is more like the latter because at the beginning of the transition no matter which newspaper group is involved in the media transition, it is not a blind exploration but a clear understanding and planning. For example, Ningbo Daily Newspaper Group in 2007 launched the all-media digital platform construction, such as Liberation Daily Newspaper Group’s “4i strategy.”