论文部分内容阅读
国际商务活动中充满了意想不到的事情。一个在南美销售女用卫生餐巾纸的美国企业发现他们的销量大增是由于当地的农民买他们的餐巾纸作为手纸,真是有点哭笑不得。 一家美国公司的经历也让人感到惊讶,该公司60年代后期在南越销售牙刷,它也经历了一次意料之外的销售增长。8年之后,该公司才发现了原因:越共购买了大量的牙刷用于炸弹清刷。 文化差异是跨国公司遇到的最重要也是最伤脑筋的变化因素。哥伦比亚电影公司曾制作了一部4小时长的电影在埃及上映。它导致了该公司所有的电影在
International business activities are full of unexpected things. An American company that sells women’s napkins in South America finds that their large sales increase is due to local farmers buying their napkins as toilet paper. The experience of an American company was also surprising. The company sold toothbrushes in South Vietnam in the late 1960s and it experienced an unexpected increase in sales. Eight years later, the company discovered the cause: The Vietnamese Communist Party purchased a large number of toothbrushes for bomb cleaning. Cultural differences are the most important and most nerve-wracking factors that transnational corporations encounter. Columbia Pictures has produced a four-hour movie to be released in Egypt. It led to all the company’s films in