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“农家乐”是新兴的旅游休闲形式,是农民向城市现代人提供的一种回归自然从而获得身心放松、愉悦精神的休闲旅游方式。通过分析北京市“农家乐”旅游发展的环境因素及其原因,针对北京市“农家乐”旅游发展现状进行了问卷调查,调查从消费者和经营者两个方面进行。结合对调查问卷的统计结果,进行了顾客分析和店主分析。在此基础上,讨论了北京市“农家乐”旅游发展的优势与存在的问题。
“Farmhouse Music ” is a new form of tourism and leisure. It is a kind of leisure travel that farmers provide to urban modern people to return to nature and thus relax their body and mind. By analyzing the environmental factors and their causes of tourism development in Peking City, a questionnaire survey was conducted on the status quo of tourism development in Peking City. The investigation was carried out from two aspects: consumers and operators. Combined with the statistical results of the questionnaire, conducted customer analysis and shop owner analysis. On this basis, the author discusses the advantages and problems of the development of Peasant Music in Beijing.