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近年来,舆论反转现象频繁出现,如“成都女司机被暴打事件”“重庆老太童车碰瓷”“杭州女高中生被哈佛录取”等。在新媒体环境下,这应当是未来一段事件的优化转型历程,现就其可能性分析:自媒体时代来临,UGC成为一支不可小觑的传播力量;新媒体环境下主流传统媒体追求时效忽视真实性;社会转型期矛盾较多,民众浮躁情绪重;新闻把关机制和辟谣机制尚未完善。
In recent years, the phenomenon of frequent reversal of public opinion, such as “Chengdu woman driver was beaten incident ” “Chongqing Lao Tong stroller touch porcelain ” “Hangzhou high school girl was admitted to Harvard ” and so on. In the new media environment, this should be the process of optimization and transformation of a future event. Now on its possibility analysis: since the advent of the media era, UGC has become an undeniable transmission force; the mainstream media in the new era of media attention to the pursuit of timelessness Authenticity; the contradictions in the social transition period are more, the public are more impetuous; the mechanism of news check-off and the mechanism of rumor have not been perfected.