学习泰语并不仅仅是单纯地学习它的语音、词汇和语法,同时泰语习得者还应该了解泰国的文化内涵,并设身处在文化背景中进行学习和运用,从而才能准确、有效、得体地运用泰语,以便避免跨文化交际所产生的误解和尴尬。本文对泰语学习者在跨文化交际中语用失误的表现形式及形成原因进行分析,并提出在泰语教学中如何帮助学生避免跨文化交际中的语用失误,以提高其泰语语言交际能力。 Learning Thai is not just learning its pronunciation, vocabulary and grammar. At the same time, Thai language learners should understand the cultural connotation of Thailand and learn from it in a cultural context so as to be accurate, effective and appropriate Use Thai, in order to avoid misunderstandings and embarrassment caused by cross-cultural communication. This paper analyzes the manifestations and causes of Thai learners’ pragmatic failure in intercultural communication and suggests how to help students avoid pragmatic failures in intercultural communication and improve their communicative competence in Thai language.