论文部分内容阅读
全民创业时代造就“衔能”——“生活者动察”最新年度研究成果在京发布12月16日,博报堂生活综研(上海)与中国传媒大学广告学院在京联合发布了“生活者动察2016”年度研究成果,博报堂生活综研(上海)对当下社会人们积极参与创业以及副业的行为进行研究分析,并将由此而产生的改善社会的能量命名为“衔能”这一新词。随着科学技术的革新和全球化的发展,新的成功机会不断孕育而生,生活者运用自己的兴趣爱好或特长进行“轻创业”。一部分
The creation of universal entrepreneurship “” title “” “” Living move “The latest annual research results released in Beijing On December 16, Bo Daily Life Research Institute (Shanghai) and Communication University of China announced in Beijing jointly ”Living people move to investigate 2016 “ annual research results, Bo daily life research (Shanghai) on the current community people to actively participate in entrepreneurship and sideline behavior research and analysis, and the resultant energy to improve society named ”Title to“ new word. With the innovation of science and technology and the development of globalization, new success opportunities continue to arise. Living people use their own hobbies or expertise to carry out ”light start-ups." Part