目前越来越多的电视节目涉及到一种所谓的“独家播放”行为以获得更高的收视率和更多的利益。由此,观众对节目播放渠道的选择便被限制,其行为表现类似于商业垄断行为。因此,定义独家播放行为的性质以及区分其与垄断行为便有了极大的必要性,尤其是对于著作权等知识产权的保护有着极大的促进作用。 More and more television shows now involve a so-called “exclusive play” behavior for higher ratings and more benefits. As a result, the viewer’s choice of the channel for broadcast of the program is limited, and his behavior is similar to that of commercial monopoly. Therefore, it is extremely necessary to define the nature of exclusive play and to distinguish it from monopoly behavior, especially for the protection of intellectual property such as copyrights.