论文部分内容阅读
在传播学研究中,媒介与乡村社会的研究正日益成为一个重要的课题,也是一种现实的需要。本文通过对一个海峡西岸农村的调查,发现政治环境的变化、市场经济的成熟程度、观念习俗的改革等因素都影响着农村媒体发展的现状和发展趋势。其中特别需要注意的是,中国乡村社会的传统文化和风俗习惯对大众传媒的发展有着出人意料的影响力,对这些问题的研究不仅有利于我们对乡村社会“现代化”问题的深入理解,也有助于我们制定农村媒体发展的相关政策。
In the study of communication, the study of media and rural society is increasingly becoming an important topic as well as a realistic necessity. Through a survey of a rural West Bank of the Straits, it finds that the factors such as the change of the political environment, the maturity of the market economy and the reform of the concept and customs all affect the status quo and development trend of rural media development. In particular, it should be noted that the traditional culture and customs of rural Chinese society have an unexpected influence on the development of the mass media. The study of these issues not only helps us to understand the issue of “modernization” in rural areas, but also Help us formulate policies on the development of rural media.