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在市场竞争日趋激烈的情况下,中小企业要在规模经济劣势的环境下赢得生存和发展,必须采取适当的营销技巧,并制定符合市场要求和自身实际的营销战略。
Under the circumstance of increasingly fierce market competition, small and medium-sized enterprises (SMEs) must win appropriate marketing skills and develop marketing strategies that meet market requirements and their own actual conditions in order to survive and develop under the conditions of economies of scale.