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非洲大陆政局趋于稳定,经济有所发展,市场正在兴起,开拓非洲市场不仅会给出口企业带来商机,也符合我国出口的“市场多元化”战略。但由于与非洲国家缺少贸易往来,无巩固的关系,双方缺少了解,加上非洲国家的金融体制不健全,非洲国家传统的欧洲取向,这些都阻碍了双边贸易。虽然有这些不利因素,但成功属于勇敢的开拓者。下面介绍一个在这一市场上取得成功的例子,供国内企业借鉴。
The political situation in the African continent has stabilized, the economy has developed, and the market is rising. Opening up the African market will not only bring business opportunities to export companies, but also meet the “market diversification” strategy of China’s exports. However, due to lack of trade relations with African countries, lack of a solid relationship, lack of understanding between the two sides, coupled with the unsound financial system of African countries and the traditional European orientation of African countries, these have hindered bilateral trade. Despite these unfavorable factors, success is a brave trailblazer. Here is an example of success in this market for domestic companies to learn from.