随着我国医疗体制改革的不断深入,民营医院已经成为我国医疗体系重要的组成部分。本文探讨了企业“软实力”的内涵,对我国民营医疗行业的现状进行了总结,分析了民营医院发展所面临的问题,并从构成企业软实力的企业文化力、社会责任力、企业创新力三部分核心内容就民营医院软实力的提升提出了建议。 With the continuous deepening of China’s medical system reform, private hospitals have become an important part of China’s medical system. This paper discusses the connotation of “soft power”, summarizes the status quo of private medical industry in our country, analyzes the problems faced by the development of private hospitals, and analyzes the problems facing the development of private hospitals from the perspectives of corporate culture, social responsibility, The core contents of the three parts of innovation put forward suggestions on improving the soft power of private hospitals.