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每年冬天柑橘上市的时候,橘农的身份便从生产者变成了销售者。能否审时度势,以理想的价格顺利把橘子销售出去,考验着每一位生产者的智慧。柑橘有多种销售模式,以果农为出发点,有卖给产区代购商的、有直接拉到批发市场卖给外省收购商的、有直接拉到零售市场销售的等等。对此,记者选择具有代表性的三种销售模式进行比较,果农、合作社和经纪人可根据自身资金实力、心态、胆量来选择合适的模式。
Whenever citrus goes on the market in winter, the identity of the tangerine peasant turns from producer to seller. Can judge the situation, the ideal price to sell the oranges smoothly, test the wisdom of every producer. There are a variety of citrus sales model, to growers as a starting point, there are areas to sell to purchasers, there are directly to the wholesale market sold to other provinces purchasers, there are direct sales to the retail market and so on. In response, the reporter chose a representative of the three sales model for comparison, fruit farmers, cooperatives and brokers according to their own financial strength, attitude, courage to choose the right model.