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时隔一年多的“缝肛门”事件再度掀起舆论热潮。诸多媒体对该事件给予了持续的关注,其中出现了大量的失衡报道。研究结果表明:在“议程设置”的影响下,媒体对“缝肛门”事件的失衡报道,扩大了该事件的社会影响,并直接导致了医患关系再度恶化。在进行医疗议题的报道时,媒体应该强化自身的舆论引导功能,注重医患双方的话语平衡,并提高从业记者的专业能力。
After a lapse of more than a year, the incident of “sew anal” once again set off a wave of public opinion. Many media have given continuous attention to the incident, which appeared in a large number of imbalances reported. The results show that under the influence of the “agenda setting”, the media’s unbalanced coverage of the “anus” incident has widened the social impact of the incident and has directly led to the deterioration of the doctor-patient relationship. When reporting on medical issues, the media should strengthen its own guidance function of public opinion, pay attention to the discourse balance between doctors and patients, and enhance the professional competence of employed journalists.