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在市场经济条件下,产品、企业以及职工形象有着十分重要的作用。为了适应新形势必须建塑新形象。上海市机电局精神文明建设活动委员会决定用三年时间在全行业开展“形象工程”建设。“形象工程”建设以“企业形象、职工形象、产品形象”三大项目为主体。通过“形象工程”建设,在机电行业内塑造一批“内部管理素质良好,外部环境‘净化、绿化、美化’”的企业形象;“职业道德良好,行为文明规范”的职工形象;“质量优良,外形设计、包装美观”的产品形象。今年,“形象工程”建设主要抓“三个建设、四个重点”:三个建设:一抓思想建设。以科学理论武装人,组织干部、职工认真学习《邓小平文选》第三卷和社
Under the conditions of a market economy, the image of products, enterprises, and employees has a very important role. In order to adapt to the new situation, we must build a new image. The Shanghai Municipal Bureau of Mechanical and Electrical Bureau Spiritual Civilization Construction Activities Committee decided to use three years to develop the “image project” in the whole industry. “Image project ” construction to “corporate image, employee image, product image ” three major projects as the main body. Through the “image project” construction, we have created a group of “corporate and industrial enterprises with good internal management quality, external environment, purification, greening, and beautification” in the electromechanical industry; “professional ethics, behavior and civilized norms” Staff image; “good quality, shape design, beautiful packaging” product image. This year, “image project” construction mainly focuses on “three constructions and four key points”: three constructions: one to grasp ideological construction. Armed with scientific theories, organized cadres, and workers conscientiously studied the third volume of the “Selected Works of Deng Xiaoping” and the society.