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移动互联网瞬息万变,IP、直播、微信公众号、网红等层出不穷的内容形式分散着受众注意力,使营销变得更加困难。现实的难题,促使平台必须保持对产品的升级更新,积极探索新的营销方式,满足用户和广告主双重需求。喜欢主动迎击的网易有道,时刻保持着市场敏感,进行着创新尝试。将于8月正式上线的有道全球聊天室,是网易有道2016年继有道创新营销实验室之后交出的第二份答卷,结果依然让人惊叹连连。有道全球聊
The ever-changing mobile Internet, IP, live, WeChat public number, Red Net and other endless forms of content distracting the audience, making marketing more difficult. The reality of the problem, prompting the platform must maintain the upgrading of products, and actively explore new marketing methods to meet the dual needs of users and advertisers. Netease, like to take the initiative to meet the proper way, always maintain the market sensitivity, innovative attempt. The global chat room, which will be officially launched in August, is the second respondent submitted by Netease in 2016 following the Innovative Marketing Lab. The results are still impressive. Youdao global chat