论文部分内容阅读
一、先于实用性作品的征集通过报刊、电视等新闻传媒征集的产品商标、厂标、市徽、广告用语等作品,不仅给征稿者带来了极佳的形象效应,而且征稿的同时,避开了公众的广告逆反心理,宣传了征稿人的创业精神和实力.因此,许多企事业单位不惜以重金来征集他们所需要的作品.求征的实用性稿件按照其性质和用途不同,可分为商业性作品和社会性作品两种类型,在征集中,商业性作品主要有;(1)商标.(2)徽标,如厂徽、司徽、商行行徽、银行行徽(如通过征稿确定的上海浦东发展银行行徽)及其他标志.(3)新颖、简明、独特的广告用语,如某服饰商场广告语“衣衣不舍”就是通过征稿方式取得的.(4)产品名称,如为一种新药征集名称.
First, the solicitation of practical works Before the press, television and other news media for the collection of products trademarks, factory standard, logo, advertising terms and other works, not only to the requisitioners brought a good image effect, but also at the same time, Avoid the public's advertising rebellious, propaganda of the entrepreneurial spirit and strength of the drafters, therefore, many enterprises and institutions at great sums to collect the works they need. Practical and practical manuscripts in accordance with their nature and use of different There are two types of commercial works and social works. During the solicitation, the commercial works mainly include: (1) trademarks (2) logos, such as factory emblems, emblems, commercial bank emblems, bank line emblems (3) innovative, concise and unique advertising terms, such as a clothing store ad slogan “Yi Yi dismay” is obtained through solicitation (4) the product name , Such as the name of a new drug collection.