农村消费市场的特点 ,一是农村市场表现出的差异化和结构失衡 ;二是农村消费者收入水平普遍较低而储蓄率较高。农村市场消费疲软主要是由有效需求不足和无效供给引起的。有效需求不足制约着农村地区的消费水平 ,而无效供给的增加则会制约着有效需求的产生。因此 ,宏观上 ,要加大政策引导力度 ;微观上 ,要注意运用市场营销策略予以刺激 The characteristics of the rural consumer market are the differences and structural imbalances in the rural market; second, the income level of rural consumers is generally low while the saving rate is high. Weak consumption in the rural market is mainly caused by the lack of effective demand and ineffective supply. Inadequate effective demand restricts the level of consumption in rural areas, and the increase of ineffective supply will restrict the effective demand. Therefore, macroscopically, we should intensify policy guidance; At the micro level, we should pay attention to the use of marketing strategies to stimulate