如何培育省外卷烟是桃江营销管理创新项目《小雨伞工程》中的主要研究内容,为此,笔者通过调研桃江烟草市场实际情况,深挖卷烟零售客户和卷烟消费者两大利益相关者,基于对爱达模式的分析,提出着力从引起消费者注意、唤起消费者兴趣、激发消费者购买欲望、促成消费者购买行为四个环节培育省外卷烟,推进大市场的形成,促进大品牌的成长。 How to cultivate cigarettes outside the province is the main research content in “Small Umbrella Project”, an innovation project of Taojiang marketing management. Therefore, by investigating the actual situation of Taojiang tobacco market and digging into the two stakeholders of cigarette retail customers and cigarette consumers, The analysis of Ai Da mode puts forward its efforts to foster the development of big brands from the four aspects of arousing consumers’ attention, arousing consumer’s interest, stimulating consumers’ desire to buy, and promoting consumers’ purchasing behavior to cultivate extra-provincial cigarettes, promote the formation of big market .