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中国的媒体产业一直处在一套严密的监控体系之下；但随着市场的细分和竞争的加剧，主管部门对媒体的监管力度正在发生变化，由紧至松为电视、广播、日报、周报、期刊、书籍、互联网和一些新媒体，这种梯级形态直接影响着外部资本对媒体的投资行为。 因此，投资这一产业的关键或者首要问题，仍是要关注市场准入问题。既然媒体产业的市场准入政策不是一刀切的，那么媒体投资既可以投资媒体，也可投资媒体产业的其他环节；因此，对整体产业链的了解，有助于投资人规避经营风险。
China’s media industry has always been under a rigorous monitoring system; however, with the breakdown of the market and the intensification of competition, the regulatory authorities are now monitoring the media is changing from tight to loose for the television, radio, daily, Weekly newspapers, periodicals, books, the Internet and some new media, this cascade directly affects the external capital investment in the media. Therefore, the key or primary problem in investing in this industry is still to pay attention to market access issues. Since the media industry’s market access policies are not across the board, media investment can invest in both media and other sectors of the media industry; therefore, understanding the overall industry chain helps investors avoid business risks.