论文部分内容阅读
本文着重探讨新闻宣传工作如何把提高舆论引导能力放在突出位置。作者提出四个方面的建设性意见:必须坚持党性原则,牢牢把握正确舆论导向;必须坚持以人为本,增强新闻报道的亲和力、吸引力、感染力;必须不断改革创新,增强舆论引导的针对性和实效性;必须充分发挥互联网等新兴媒体的积极作用。
This article focuses on how the press and propaganda work puts the promotion of public opinion leadership in a prominent position. The author proposes four constructive suggestions: we must adhere to the principle of party spirit and firmly grasp the correct orientation of public opinion; we must adhere to the principle of putting people first and enhance the affinity, attraction and contagion of news coverage. We must constantly reform and innovate and enhance the pertinence of media guidance Effectiveness; we must give full play to the active role of emerging media such as the Internet.