网络的广泛应用使得企业日益关注起网络营销,其低成本高产出的特性更使得企业难以割舍。但是,网络营销在为品牌带来高知名度的同时,企业更应从战略的高度进行正面形象的引导,以免伤害产品的销售力。 The wide application of the network makes enterprises pay more and more attention to network marketing, and its low-cost and high-output features make it hard for enterprises to break away from each other. However, while network marketing has brought high popularity to the brand, enterprises should conduct a positive image guidance from the strategic level so as not to hurt the sales force of the product.