全球化时代,金融危机常常演变为世界性问题。我国银行业在进行改制和重组的过程中,必须加强企业文化创新,从制度文化建设、信用文化建设、经营理念革新、品牌文化构建和人本管理创新等方面创建出能体现中国特色的现代银行企业文化模式,以此来提升我国银行业的核心竞争力和抗击国际金融危机的能力。 In the era of globalization, the financial crisis has often evolved into a worldwide problem. In the process of restructuring and reorganization, the banking industry in our country must strengthen the innovation of corporate culture and create a modern bank that can reflect Chinese characteristics from aspects of institutional culture construction, credit culture construction, business philosophy innovation, brand culture construction and humanistic management innovation Corporate culture model, in order to enhance China’s banking industry’s core competitiveness and the ability to fight the international financial crisis.