随着互联网的飞速发展,以网络传播为主的新兴媒体较传统平面媒体更具即时性、开放性、互动性、匿名性等特点,进入到“大众麦克风”时代。任何人都可以通过微博、微信、论坛等自媒体随时随地在网络上发声,运用现代化媒体手段表达思想与诉求。目前,钢铁企业正处于转型升级的关键时期,资源和环境的巨大压力,使得钢铁企业日益成为社会公众关注的焦 With the rapid development of the Internet, the emerging media based on network communication have become more instantaneous, open, interactive and anonymous than the traditional print media and have entered the era of “mass microphones”. Anyone can make a sound from the media through the Weibo, WeChat, forums, etc. on the network anytime, anywhere, and use modern media means to express their thoughts and demands. At present, the iron and steel enterprises are in a critical period of transformation and upgrading. The enormous pressure of resources and the environment has made the iron and steel enterprises increasingly become the focus of public concern