新媒体的出现对传统媒体产生了一定的冲击,为了适应时代发展的需求,出现了传统媒体与新媒体融合的局面,在这种时代背景下,对电视编导的创作水平提出了更高的要求。电视编导要明确的认识到媒体融合对传统电视媒体的影响,要善于利用这种机遇,应对挑战,充分利用新媒体的优势,提高电视编导水平,推动电视媒体的进一步发展。 The appearance of new media has had a certain impact on traditional media. In order to meet the demand of the development of the times, the situation of the integration of traditional media and new media has emerged. Under such a background, the level of creation of television directors is even higher . TV directors should clearly recognize the impact of media convergence on traditional television media and should be good at using such opportunities to meet challenges, make full use of the advantages of new media, raise the level of television directors and promote the further development of television media.