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自驾车旅游作为一种新兴的旅游方式,因其自由、灵活的特性,越来越受到广大旅游爱好者的青睐,但主要集中于经济发达地区,湘潭市自驾车旅游市场开发相对滞后,缺乏自驾车旅游的相关理论研究和市场操作经验。文章采用抽样调查法,对湘潭地区500名市民进行问卷调查,分析其对自驾车旅游产品的消费态度、出游动机、限制因素等认知行为,并从政府、企业、旅游者角度提出开发湘潭市自驾车旅游市场的对策。
Self-driving tourism, as a new kind of traveling mode, is more and more favored by the majority of traveling enthusiasts because of its free and flexible characteristics, but it mainly concentrates in economically developed areas. The self-driving tourism market in Xiangtan lags behind and lacks Related theory of driving travel and market operation experience. In this paper, a sample survey was conducted to survey 500 citizens in Xiangtan, and to analyze their attitudes towards consumption, travel motivation, and restrictive factors of self-driving tourism products. The paper also proposed the development of Xiangtan City from the viewpoints of government, enterprises and tourists Self-driving tourism market strategy.